Mobile App Development

App

Development

in Houston

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Mobile

App Development

According to the latest reports, Apps already account for more than 80% of the time we spend on mobile use globally. But, in the face of this reality, a devastating fact. There are still more than 500 million SMEs that do not have a mobile App, although the use of these devices grows exponentially. Zazz is among the technology leaders in the world and is providing enterprises with an extra edge over competitors by developing top-notch, innovative and smooth mobile apps.

App Development

Technologies

iOS App Development

iOS App development is a very complex process that consists of several distinct phases. In Zazz we accompany you along this path, advising you and carrying out each of its parts. By providing our long experience in projects with similar characteristics, we achieve your goals by optimizing time and resources. Once the application is finished and uploaded to a distribution platform, it is important to monitor and analyze it, to detect failures, receive opinions and to be able to update the content of the app through a CMS or direct update. As iOS Development Company, we offer analysis, corrective and evolutionary maintenance services so that your application is kept up to date and in line with the needs of its users. In Zazz we accompany you throughout all these phases, putting at your disposal the experience of our application development team.

Amy Macedo

Based in Canada, Amy’s channel Macedo Beauty has over 800K subscribers who come to her for makeup tips, reviews on the latest products and basically anything to do with beauty

EXPERTISE
iPhone / iPad DevelopmentSwift
React NativeXcode
Apple WatchObjective-C
Apple TV/tvOSSiri Intents

Android App Development

Android is the most sought platform out there when it comes to mobile apps and wearables. We define the platforms for which we are going to develop the application (iOS and Android are the undisputed leaders of the market) and specific devices (smartphone, tablet, smartwatch…). From Zazz we advise you throughout this process so that you can develop an innovative app adapted to your needs that meets the objectives established from the beginning.

IdealSmart

The IdealSmart App is a personalized Lifestyle Building assistant designed to help dieters achieve their weight loss goals while on the Ideal Protein Protocol

EXPERTISE
JavaKotlin
Android StudioMaterial Design
Android TVCustom-embedded Android ROM
Android WearChromecast

Mobile Backend Engineering

The backend in a mobile application system is that centerpiece, which we also call the webserver engine, which centralizes all requests made from mobile devices that need to write, collect data from a database, records, shipments, etc. The backend can be developed in several very diverse and different technologies. There are large mobile application development systems that are developed in different languages. For example, we have Facebook that its backend is developed mainly with PHP; we have LinkedIn or PayPal, where the backend system is implemented with the powerful and versatile node.js, etc.

EXPERTISE
Amazon Web ServicesCloud Computing
CouchDBMicrosoft Azure
MongoDBMySQL
OracleSAP Data Services

QA and Testing

Once the development phase of the app is finished, we carry out several functionality tests, in order to verify that the application behaves as it was initially proposed. As well as a performance test, with the aim of verifying that the application works correctly in certain situations (low coverage, low battery levels, multiple open applications with little memory available ...)

EXPERTISE
TestrailCharles proxy
XCTest UI Espresso
SeleniumAppium
CalabashAWS Device Farm
Xamarin Test CloudFirebase Test Lab

Our Android App
Development Approaches

In native apps we can create as many threads as we want, the coroutines are supported and of course we can use services to perform background work: schedule tasks at certain times, finish the work in progress even if the user turns off the screen, play music on background...

The new trend in hybrid applications is to skip the browser's DOM and directly use native components, orchestrated from a JavaScript virtual machine, which runs the JS program. It is no longer a full-screen WebView. Now we have a UI consisting of native Android or iOS controls, configured and positioned using CSS and an SGML reminiscent of HTML, and that are controlled from a JS virtual machine (V8 on Android and the native engine on iOS) that runs The program interacts with the underlying OS and abstracts the differences between the different platforms, among other things.

Your Idea’s
into Products

Mobile App Development

What App brings to a company?

An App can be as profitable as a web page for any type of company. Although they require periodic maintenance to ensure that they continue to work because mobile devices are constantly updated, their use is spreading among companies of all kinds. There is a growing awareness that being present on the client's mobile is very powerful, something that can be greatly exploited.

Since its birth, mobile or web applications are designed to offer much more direct communication between the company and the customer: from you to you. With an APP, the company manages to incorporate immediate feedback through chats, loyalty cards, discounts ... Together, they are functionalities designed to offer direct communication with the user or customer. On the other hand, on a web page, the communication is unidirectional and usually has a more informative character.

Sales growth

This is a new channel through which you can increase the profits of the company. It can be a significant increase depending on how large the audience is.

With promotional, discount and bonus notifications, you can motivate customers to buy. You can directly contact all users who have installed their applications. For example, your company can send a special offer to customers who are close to your store or office with the help of offline geolocation technologies.

Another advantage of an application is the ability to make mobile payments, whose popularity is growing rapidly. People no longer want to spend time shopping, because the same things can be bought with a smartphone while having lunch or with their family at home.

Build an audience

A person will not need to remember your web address or enter a search engine since the application is installed on their device. Also depending on the functionality, it can even be used without Internet access.

Each new user who installs your mobile application enters their information space. Therefore, it is worth using several methods to increase the number of facilities; For example, you can offer bonuses and discounts in exchange.

The combination of "site + mobile application" produces a double dividend for the company. The company's Internet resource attracts the attention of customers thanks to search engines, and when a visitor enters the app through the site, the company can turn to a more specific job with it.

Marketing and communication channels.

Mobile applications can be used successfully to attract attention to the brand through various marketing campaigns. In this way, you expand the potential audience of customers and develop relationships of trust with them.

The fact is that launching your application is an advertising step anyway since it allows you to use other marketing tools. For example, you can post news about relevant resources or send mass communications.

Especially valuable in this context is the possibility of receiving comments from users. For example, you can run surveys, conduct questionnaires, allow users to report errors, etc.

Optimization of business processes.

You can create an application for employee interactions within the team, as well as to monitor and manage any process, exchange files and data, and add certain statistics, for example. Mobile applications can be used effectively for the organization and automation of multiple business tasks.

Creating products aimed exclusively for use within the company itself is a fairly common practice. In this way, for example, you can ensure uninterrupted interaction between employees, regardless of their locations.

A source of valuable analytics.

When using a mobile application, you can gather a lot of useful information for a more detailed analysis. For example, you can know which products your customers buy the most. Also, how much time do they spend in the application? Or even, what functions are the most used and which are the least popular.

By tracking the way people interact with your application, you can understand how you can improve it to give them a better user experience. Understanding your customers is the key to success in any business niche.

You can obtain data on the geolocation of the public, demographic data, information on interests and many other interesting statistics that you can use and take advantage of.

Competitive advantage

Not all companies take full advantage of the potential of their sites, much less their mobile applications. Some companies don't even have them, because for some reason they consider them unnecessary! Competition in this area is still low, and this should be exploited.

If you manage to be one of the first to start using mobile applications as a marketing and sales tool, you can strengthen your position for the future with confidence. In today's highly competitive world, it is necessary to take as many opportunities as possible to educate about the brand and increase its recognition.

The continuous growth of App business in the USA

Since its inception app development business has been seeing continuous growth in the USA. The reason behind this is exceptional business opportunities, startups incubation, and above all trained and excellent developers. Here in the USA, companies hire the best designers and programmers, hence they can produce innovative and state of the art applications. These applications become the decisive factor when it comes to market competition and customers’ loyalty. Yes, the USA has Silicon Valley but frankly, the app development business has expanded to the whole of the USA thanks to the number of companies engaged here.

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