A mobile application is a point of contact between the company and the target audience. It can even be considered a more direct point of contact since it requires a smaller number of steps for access compared to a website and users are already interested in the first place as they have proceeded to download the application on their devices. Zazz is a leading app development agency in Minneapolis and has achieved many milestones since its inception.
In Zazz as experts in the development of apps, we adapt daily to your needs to make your life easier. We offer you the latest with the best service and superior quality in the design and development of mobile applications.
Our obsession with perfection makes us pursue a job well done, that is why we develop applications taking into account the usability and user experience, its visual appeal, and its functionality to provide you with the tool you are looking for. Our more than 10 years of experience in the development of applications for iOS support us as experts in native iOS apps.
Our technical developments are designed to achieve maximum performance and the objective of the project, harnessing the full power of mobile devices. We work with you to optimize the necessary functionalities of android apps, and we apply them technologically thinking of a scalable and profitable project. In addition, as specialists in UX and app design we are aware that the interface of a mobile application is essential for its success.
The particularity of its task will reside in the programming language used. These are the languages PHP, Python, Java, Kotlin, Go, or Ruby. This makes it easier to store email addresses, passwords, profiles or product sheets. It will also be necessary to use frameworks (frameworks in French) such as Cake PHP, spring, Symfony or Code Igniter. The developer who is in charge of it must evolve in concert with the other stakeholders in order to ensure a smooth and consistent operation of the tool thus created. In a way, it is the keystone of development and will coordinate all actions. It is he who will configure the server that hosts the app. As you will understand, unlike Front-End development, the work performed on the Back-end is not visible but conditions all the orchestration of business rules.
The typical mode used by mobile testing is to perform manual tests, i.e. people verify the application on the respective devices. But testing applications can be time consuming and complex (especially for Android apps) and the team of developers can hardly afford to do this. Therefore, people are often asked to try the application. In this case a group is gathered (in the best of cases very large, in order to be as representative as possible), which uses the app following the indications given to carry out the test and which finally expresses its own evaluation. These people recruited for the test have the advantage of not knowing the app at all, so they don't know how it should work, and thus provide a true judgment of a potential user. In addition to this typical way of proceeding, crowd testing is also to be taken into consideration in manual mobile testing.
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The native apps are developed in the native language of the platform for which it is planned to launch: Swift and Objective-C for iOS and Java for Android. If you want to keep an app for both operating systems you must create two applications in different languages.
A web developer can work on a hybrid app, reducing extra expenses for the company, and only has to work with the same code for all platforms, which also facilitates the maintenance and development of new features. You can still access special tools of the platform but this requires the use of plugins created by third parties which in the long term can dramatically increase the consumption of resources of your app and the weight of it.
Today there are many users who are attentive to new trends in applications and look for the latest developments that are within their reach to make things easier. Therefore, if it is possible to reach these users, we are closer to winning a large number of potential customers.
In addition, it differentiates us from the competition and improves our brand image. Without counting, obviously, that we keep our brand in the user's mind, since having easy and direct access, and also having us on your mobile, we are generating a permanent memory.
At the time of considering the marketing objectives, there are several strategies that we must carry out to meet them, so it is important to use some, if not all the channels we have within our reach, and the use of the app gains in comfort, speed and reach.
There are free applications that serve to have the user “hooked” and then be able to sell other services, and there are applications that generate an extra income to the company with each download. Multiplied by millions of users, if an application is ingenious and decisive, it can be a great source of revenue for the company in question.
There are some mobile applications that can offer basic data of those customers who follow us. In addition to age, gender, geographic location, etc., you can describe which product or service you prefer from the various offered.
This is one of the advantages of an app that emerge from the previous idea, since the more we know our customers, the more actions we can generate to build loyalty and keep them with us.
We know that the abandonment of a brand can be very fast, especially taking into account the varied offer of today. With an app, we are giving more value to our brand image, and we are giving the customer a simpler and faster product access or search system.
Having a developed app allows you to report discounts, promotions, and latest news in an attractive way for the user.
With the advent of social networks, traditional advertising that cost fortunes has ceased to be used, and it was difficult to know what audience that message reached. Now the use of networks added to apps, is the most economical, fast and effective long-term way to spread our services.
A company can close its offices at 7 pm, but that is why it does not stop "serving" its customers. Through an application, customers can continue to purchase a product or hire a service even if the company is off.
If you still do not have a responsive website that adapts to the mobile environment, at least if you have an app, you maintain a professional status. Although obviously one thing does not remove the other, it will allow you to have a presence for customers within the mobile world.
Another separate chapter would be the theme of well-positioned apps, because not only does having an app matter, it must also be well positioned in the ranking of the most popular stores. This can make searches from mobile phones increase, also contributing to the improvement of SEO positioning.
By using a mobile application, you can gather a lot of useful information for a more detailed analysis. For example, you can know which products your customers buy most. Also, how much time do they spend in the application. Or even, which functions are the most used and which are the least popular.
By tracking the way people interact with your application, you can understand how you can improve it to give them a better user experience. Understanding your customers is the key to success in any business niche.
You can obtain data on the geolocation of the public, demographic data, information on interests and many other interesting statistics that you can use and take advantage of.
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