Many people are often in a situation where they have doubts about what to choose when it comes to mobile-friendliness on the Internet. If you have to choose a mobile version of your website or online store, or instead invest in an app to be developed for iOS and Android respectively, how will you respond? In this article, we will help you make an informed decision and also guide you regarding adopting mobile app technology in your benefit. However, first have a look at Zazz the best app development companies in Jakarta, Indonesia.
It has long been said that companies should start thinking “mobile-first” when making new initiatives online. We have come to a time when you no longer say “first” – now we just say “mobile”. It is therefore important that online/digital solutions are adapted to mobile phones and tablets.
Benefits of choosing a mobile version
Google constantly talks about how important it is that one’s website or webshop is optimized for Google’s search engine and its algorithms. Therefore, it is essential if you want to be found on Google that you adhere to the guidelines set by Google.
Another of the advantages of developing a mobile version of the website is that one “only” must-have developed one version. Of course, there are some small adjustments in the styling for the different browsers, but the code itself is broadly the same.
You often don’t have to spend the big bucks when developing a mobile site. It’s usually a lot cheaper than developing a mobile application.
Benefits of choosing an app development
Choosing to develop a mobile application for your business gives you more opportunities to influence your customers. It is often seen that app companies have a website where they refer to AppStore and Google Marketplace, respectively, where users can download the app. Therefore, you get the opportunity to market both on Google and in the respective App stores when developing a mobile application.
A great example of how to leverage Google’s marketing values as well as having only a mobile app as a product is the Bgon app, a social platform as well as a trading forum developed by Zazz for campuses. They refer people to their website, where they explain to users how to download the app.
If you want to make use of the opportunities that smartphones provide the user such as camera and GPS, then getting an app is ideal. The ease of use in the vast majority of applications today is top-notch. This is often the case, as apps interact well with mobile phone operating systems. It is often possible to use apps without the Internet, where mobile websites naturally require the Internet in order to function.
One conclusion from the above would be that in most cases mobile applications will be a complementary product to one’s business – of course, if the product itself is not an app. The app should give users something they would not be able to get on the website. For example, well-designed ease of use that fits the size of the mobile and the location of the phone in the hand.
The vast majority of banks today have started their app development. This is because it is far easier for customers to manage bills and payments via their mobile phone or tablet. A mobile version of one’s website is a must in every context today and should not be compared or deselected in favor of an app. A website optimized for mobile devices should be part of any company’s digital marketing.
App’s are for everyone
You don’t have to be McDonald’s or a famous Bank to develop an app that your users will benefit from. Apps are for everyone, whether you’re a small business or a B2B business. An app can be beneficial for the local hairdresser or coffee shop where customers would like to see prices and offer while sitting on a train or queuing in a supermarket.
These ‘small’ companies can take their business to the next level in terms of marketing and customer service by offering their customers an app. That said, it is important to carefully consider what value the app creates. Sure enough, apps are for all businesses regardless of size – but an app that doesn’t create value is a bad business
Improve user engagement
With an app, you can improve user engagement on your smartphone. Often, users are more likely to shop through an app rather than the browser on the smartphone. In general, we are increasingly trading via our smartphone. In Indonesia, the use of the Internet on mobile has already exceeded the use of the Internet on a PC. A trend that seems to be spreading globally, thus emphasizing that an app may be needed.
Indonesia and the growing trend of mobile apps
There is no doubt that 2020 will see an increasing number of apps and the trend will be popular in all sorts of businesses from warehouses to financial institutions. Information technology is on a boom in Indonesia and the companies here are quickly adopting mobile app development in order to increase their revenue and expand their business.
Jakarta is one of the most populated cities in the world. Moreover, the city is continuously seeing an elevation in the GDP. For sure, local and international companies are looking to seize the opportunity here and indulge in business to explore the sea of humanity here.