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THE RoundUp

A Canada Beef Guide

The RoundUp mobile and tablet application from Canada Beef Inc. provides an informative guide to anyone who enjoys delectable beef meals.

Client

Canada Beef Inc.

Project

RoundUp

Platform

Mobile Application

Overview

Beef is a versatile ingredient that can be used to prepare a wide range of recipes like barbecue and stews. However, not everyone is confident in cooking with it. Our focus was to build a reference tool for food enthusiasts to make the most of tips and tricks from industry professionals.

From getting the right cut to tried and tested instructions and recipes, Roundup helps meat lovers expand their culinary landscape and cook with more confidence.

Discover

Explore here for facts and information about Canadian beef along with different ways to stay connected with Canada Beef.

Process & Scope

Research

User Persona

User Flow

Wireframe

UI/UX Design

Development

Testing

Deployment

Project Goals

While building for iOS and Android, the client wanted an entire re-design of the existing app, while offering a more detailed reference tool with tips and tricks from industry professionals for those with limited experience in the kitchen.

Defining
Challenges

To design an app for meat lovers, especially those with limited experience in the kitchen.
Improving the old application UI with more streamlined content and pictorial representations.
Developing an app in 3 languages for the multi-lingual and diverse population of Canada.

Our Tech Stack

The Solutions

We updated the layout to show all the different types of meat cuts with pictorial references and descriptions.

Multi-lingual

Designed for a culturally diverse Canada, users can view content in English, French, and Spanish.

API Integration

We incorporated social media APIs, video tutorials, bulletins, and chat options for users to share recipes, tips, and tricks.

Optimized Search

We filtered recipes based on different cooking methods with comprehensive step-by-step instructions for beginners and experts alike.

Let’s Make Lunch: Rainbow Beef Stir-Fry

Skip the takeout with this easy beef stir-fry with a simple stir-fry sauce that is satisfying, you’ll use it on everything.

Pomegranate and Citrus Beef
Salad

Skip the takeout with this easy beef stir-fry with a simple stir-fry sauce that is satisfying, you’ll use it on everything.

Info-tainment

Videos make learning easy. The app features video recipes and tutorials on how to buy, store and cut beef.

Our Tech Stack

Programming Languages

IDE

Swift, Java, Kotlin,
Node.js, Angular,
React, .net

AWS, MongoDB

Xcode, Visual Studio,
Atom, Vim

Database and Cloud

Colour Palette

#E00022

#B9AE8D

#1A1A1A

Typography

Helvetica Now Display

Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz

Result

The RoundUp app is an all-in-one tool for users who want to learn everything about Canadian beef. This app has become a favourite among beef lovers and newbie cooks who want to explore new beef recipes and enjoy delicious meals. With more than 100k downloads on Google Play Store, the RoundUp app is reaching new milestones every day.