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Case Study | Theeb
Reinventing Car Rental Operations - Theeb’s Journey from Legacy Systems to a Modern, Agile Digital Platform
Comprehensive Dev Audit, Strategic Feature Enhancement, and Sustained Platform Excellence for a Leading Car Rental Provider
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Commissioned by Theeb, a leading car rental provider in the region, our engagement centered on revitalizing and fortifying their legacy technology platforms. Zazz conducted a comprehensive development audit across Theeb’s operational systems, provided actionable recommendations for technical and functional enhancements, and delivered ongoing maintenance to ensure platform resilience. This end-to-end initiative has positioned Theeb to compete confidently in a dynamic digital market, improving customer experience, operational oversight, and business agility.
The Engineering Impact
Outcomes engineered for scale, innovation, and operational excellence
Robust Platform Stability and Reliability
Zazz boosted Theeb’s platform reliability with code refactoring and monitoring—cutting critical errors by 32% and interruptions by 38%, improving uptime and reducing incident costs.
Accelerated Feature Delivery & Digital Innovation
Zazz built a modern deployment pipeline, enabling Theeb to release features 50% faster—launching 3 major updates in 6 months and strengthening its position as a tech-driven market leader.
Boosted Efficiency & Lowered Overhead
Zazz automated maintenance and centralized support, cutting Theeb’s manual upkeep by 40% and detecting 95% of issues early—boosting user satisfaction by 35% and reducing costs.
The Challenge
Faced with shifting market expectations and evolving client demands, Theeb’s incumbent technology ecosystem was struggling to deliver the modern experience expected by both end-users and internal staff. Major challenges included:
- Outdated Legacy Systems: Several core business applications and customer-facing portals were built on aging technologies, presenting risks of technical debt, inflexibility, and security vulnerabilities.
- Fragmented Customer Journey: Disconnected platforms (web, mobile, and back office) impeded unified customer experiences and complicated support workflows.
- Missed Opportunities for Innovation: The absence of advanced features – such as self-service fleet management, real-time booking updates, and digital payments – limited Theeb’s ability to differentiate and scale.
- Limited Reporting and Analytics: Decision-makers had insufficient access to actionable operational and customer insights due to poorly integrated reporting tools.
- Ambiguous Platform Health: Lack of systematic code reviews and environment monitoring led to recurring performance bottlenecks and reliability issues.
The Objective
The overriding mandate was to deliver a holistic technical audit, chart a strategic roadmap for legacy platform modernization, and strengthen Theeb’s operational foundation by:
- Systematically auditing all legacy platforms for code quality, security, architecture, and performance.
- Recommending targeted new features to elevate customer satisfaction and internal efficiency (e.g., integrated payment gateways, live vehicle inventory, and digital contract generation).
- Establishing a robust maintenance program for ongoing system stability, support, and future feature delivery.
- Ensuring improved interoperability across Theeb’s digital channels and enterprise workloads.
The Solution
Our proven methodology spanned deep-dive technical analysis, practical recommendations, and continuous managed services:
1. Comprehensive Development Audit
- Performed a rigorous codebase and architecture review across all major legacy platforms.
- Assessed infrastructure, security controls, integration points, and scalability profiles.
- Identified critical vulnerabilities, obsolete dependencies, and opportunities for refactoring.
2. Feature Enhancement Recommendations
- Prioritized enhancements to align with Theeb’s business goals, including:
- Seamless digital booking journeys (web/mobile)
- Self-service customer account management
- Real-time fleet visibility and availability
- Online payments and e-contracting
- Delivered a phased roadmap with delivery milestones for priority features.
3. Legacy Platform Maintenance & Sustainment
- Established robust protocols for application monitoring, incident response, and bug tracking.
- Provided proactive support, ensuring minimal downtime and rapid issue resolution.
- Implemented automated backup procedures and ensured compliance with data retention best practices.
4. Strategic Enablement for Future Growth
- Guided Theeb in creating an agile technology baseline, supporting new services and touchpoints.
- Outlined integration blueprints to connect legacy systems with emerging platforms and third-party solutions.
- Delivered documentation and knowledge transfer to internal teams, enabling sustainable scaling.
The Impact
- Platform Reliability: Over 30% reduction in critical platform errors and bug-related service interruptions.
- Enhanced Features: Accelerated rollout of high-demand features including real-time inventory, digital payments, and secure customer portals.
- Operational Efficiency: Streamlined platform maintenance and support processes reduced system downtime and improved end-user satisfaction.
- Strategic Roadmap Adoption: Theeb’s leadership leveraged Zazz’s recommendations as the authoritative guide for ongoing digital transformation initiatives.
- Future-Readiness: Theeb is now equipped with both a sturdy legacy platform and the agility to introduce innovative digital offerings, reinforcing its market leadership in car rental services.
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