User Interface & User Experience Design

Good User Experience and a simple yet intuitive User Interface is the foundation of a good application that keeps users engaged.

We are very proud of our design prowess. Drawing on our deep expertise in design, our Design team cares for your user’s experience over the entire client journey, at every milestone with our clients. Building on the work of the Product Strategy team, we usher your product through the entire design process. We aim to achieve your strategic goals while delivering exceptional interactions with visual finesse.

We also collaborate with our Engineering team to ensure our designs are technically feasible within the constraints of the project. At the same time, we’re constantly tracking innovative new technologies that can make the experience more seamless and integrated.

Even after the design phase, we maintain a relentless focus on your business goals. Our design team ensures the product we deliver will solve your challenge while meeting your user’s needs.


Process


Research

We dissect and analyze your targeted users’ behaviour on a microscopic level and prepare your Idea to stand the test of time in the crowd Of users whose attention span is of less than a second.

User Stories

Our team of analysts create a set of representative user flows and storyboards depicting how users will navigate through the application based on the agreed upon app requirements and approved user personas.

Wireframing

We create wireframes for our applications using tools like Sketch, Photoshop, and Invision along with a few concepts of the high fidelity mockups to create a skeleton of the app that serves as a foundation for the high fidelity mockup design.

High Fidelity Mockups

We design high-fidelity mockups of the app by absorbing the feedback gathered from the discovery, definition and the wireframe stage. At this stage, we incorporate the branding guidelines, add fonts, colors and animation to bring the idea to life.

Prototyping

We like to build our clients’ products with clinical efficiency, and try to lock in the user requirements in the design phase to ensure smooth development. We use tools such as Invision and Adobe Xd to perfect the user flows and the workflow while providing our clients with a taste of what the finished product will look like.

UX Optimization

In our relentless quest for innovation we don’t just stop at Ui/UX Design. We analyze design trends and perform competitive analysis to always find opportunities for simplification and innovation.


Tools


Invision

Created for designers, by designers, InVision is a prototyping, collaboration and workflow tool. InVision gives you clarity, collaboration, and control of everything you need to power your design process. It allows you to efficiently and simply create interactive mockups for your wireframes and designs.

Principle

Principle makes it easy to design animated and interactive user interfaces. Whether you're designing the flow of a multi-screen app, or new interactions and animations, Principle helps you create designs that look and feel amazing.

Sketch

Sketch is a design toolkit built to help you create your best work — from your earliest ideas, through to final artwork. With an intuitive vector editor, lightning fast prototyping and powerful collaboration tools, Sketch has everything you need to turn your ideas into incredible products.

Figma

Figma is an interface design application that runs in the browser. Figma is platform independent and works on Windows, Chrome, Linux or Mac. A unique, collaborative, all-in-one tool that takes you from ideation, to creation, to prototype, to handoff - All online.

Axure

Axure RP Pro / Team is a wireframing, rapid prototyping, documentation and specification software tool aimed at web, mobile and desktop applications. It offers drag and drop placement, resizing, and formatting of widgets.

Marvel

Marvel is a prototyping tool used to wireframes, mockups, website or app prototypes for any device right from the browser.

Adobe Xd

Adobe XD is a vector-based tool developed and published by Adobe Inc for designing and prototyping user experience for web and mobile apps. The software is available for macOS, Windows, iOS and Android. XD supports vector design and website wireframing, and creating simple interactive click-through prototypes.

Adobe Photoshop

Photoshop is Adobe's photo editing, image creation and graphic design software. The software provides many image editing features for raster (pixel-based) images as well as vector graphics.

Frequently Asked Questions

UX stands for User Experience. It involves analyzing and understanding user interaction with the functions of an application. On the other hand, UI stands for User Interface. It involves the application's actual presentation while determining how each application element will be aligned on the page with the others. This particularly includes things like icons, fonts, colors, images, buttons, etc.

Yes. All the graphics and UI/UX that we have created so far have been adapted for mobile or responsive devices. With responsive design methods, we ensure that websites perform well on a wide variety of screen sizes, from tablets and smartphones to small and large desktop monitors.

User interface design is about strengthening the application interface to improve the user experience. It involves selecting the correct interface elements such as buttons, icons, colors, fonts, etc. The emphasis should be on the appearance of the application and the visual vibe of the product. Here are some UI tips and trends that can help you create an amazing experience.

The timing of creating a fully functional website is based on many factors. Custom web design work can take 1 to 4 weeks, depending on the project's complexity and the number of revisions it needs. After that development phase, an additional 1-6 weeks are required, depending on the number of pages and the functionality required. We follow an agile development process that helps us deliver your project in the shortest possible time.