Skip to content 
Case Study | SimplySigns
Powering Simply Signs With a Next-Generation, Cross-Platform Architecture for Real Estate Logistics
Built a scalable digital ecosystem for Simply Signs that streamlines real estate signage requests, routing, and field operations while delivering faster turnarounds and reducing errors.
5 min read
Share
Simply Signs is a rapidly growing real estate services provider specializing in signage delivery, installation, and logistics across Canada. The company needed a modern, reliable digital platform to replace manual communication and fragmented workflows used by realtors, drivers, and admin teams. We partnered with Simply Signs to design and engineer a scalable, cross-platform ecosystem that centralizes job requests, installation scheduling, driver routing, inventory visibility, and operational oversight into one seamless experience.
The platform includes dedicated mobile apps for realtors and drivers, an advanced admin CMS, real-time job tracking, cloud-based media storage, and optimized routing powered by Google Maps. Built with React Native, React.js, and a robust AWS-backed Node.js infrastructure, the solution delivers faster turnarounds, reduces errors, and significantly boosts productivity while enabling the client to consistently achieve their promised 12-hour job turnaround. With over 200 polished UI screens and a unified brand experience, Simply Signs now operates with greater efficiency, accuracy, and scalability as it expands into new regions.
The Engineering Impact
Clear Outcomes That Elevate Operational Performance
200+ UI Screens
Delivered as part of a fully integrated ecosystem with seamless onboarding, intuitive navigation, and purpose-built workflows for realtors, drivers, and admins.
12-Hour Turnaround
Enabled through real-time communication, optimized routing, and automated job status updates, supporting the client’s commitment to fast and reliable service.
Operational Efficiency Boost
Improved productivity across all roles through faster scheduling, smoother driver coordination, and clear visibility into inventory, job status, and completion updates.
The Challenge
- 1. Fragmented Communication Channels
- Realtors, drivers, and admins relied on phone calls, text messages, and ad-hoc communication, creating frequent misalignment and delays in job fulfillment.
- 2. Manual and Inefficient Job Scheduling
- Installation and removal requests were managed through non-centralized methods, making it difficult to prioritize, assign, and track jobs in real time.
- 3. Lack of Inventory and Job Visibility
- Agents had no streamlined way to view sign availability, job status, or proof of completion, leading to confusion, duplicate requests, and operational inconsistencies.
- 4. No Unified Digital Workflow Across User Roles
- Drivers, admins, and realtors operated in disconnected processes with no shared platform, resulting in avoidable errors and an inability to scale operations efficiently.
The Objective
- Achieve a reliable 12-hour turnaround for bookings, installations, and removals through a streamlined digital workflow.
- Centralize all signage operations including requests, removals, storage, and inventory tracking in a unified platform.
- Enable real-time coordination for drivers with automated updates, navigation support, and instant job status reporting.
- Reduce manual errors and operational inefficiencies by replacing phone calls and fragmented communication with automated processes.
- Deliver a modern, professional, and brand-consistent digital experience across web and mobile for The Simply Brand Inc.
The Solution
We delivered a fully integrated real estate signage management ecosystem for Simply Signs, bringing together realtors, drivers, and administrators into one unified digital workflow. The solution includes a cross-platform mobile experience, a responsive web platform, and a centralized admin system designed to streamline scheduling, routing, job tracking, and inventory oversight. With more than 200 UI screens and seamless cross-platform performance, the solution significantly improved operational speed, accuracy, and real-time coordination across all user roles.
1. Realtor Mobile Application
- Enables realtors to book new listings, schedule installations or removals, track active jobs, and manage signage inventory through an intuitive digital interface.
2. Driver Mobile Application
- Allows drivers to accept tasks, update job statuses, upload completion photos, access navigation, and sync updates in real time for precise field execution.
3. Centralized Admin CMS
- Provides full oversight of all jobs, inventory levels, driver activity, transactions, and analytics within a single control panel.
4. Intelligent Scheduling and Routing System
- Optimizes job assignments with date and time selection, driver allocation, and location-based routing to support the client’s 12-hour turnaround goal.
The Impact
- Cross-Platform Launch: Successfully deployed the complete ecosystem across iOS, Android, and Web, enabling seamless access for realtors, drivers, and admins on any device.
- 200+ Screens Delivered: Built an extensive end-to-end product experience with over 200 UI screens designed for clarity, usability, and workflow efficiency.
- 12-Hour Turnaround Achieved: Enabled the client to reliably meet their promised 12-hour installation and removal window through real-time updates and optimized routing.
- Significant Reduction in Manual Errors: Eliminated reliance on calls and texts, reducing miscommunication and operational mistakes through automated job handling and centralized data.
- Improved Productivity Across All Roles: Enhanced scheduling speed, driver coordination, and job visibility, resulting in faster job completion and higher efficiency for both realtors and field teams.
Share
The Engineering Partner
Behind Modern Software Delivery
Partner with us to bring speed, structure, and reliability to every stage of development – from greenfield builds to legacy modernization.
Related Stories
