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Case Study | Ideal Protein

Bringing Smart Wellness to Life with Ideal Protein

We partnered with Ideal Protein Canada to evolve their health and diet app into a smart, connected ecosystem - integrating wearables, IoT devices, and personalized nutrition support.

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Ideal Protein, a market-leading health and wellness brand in Canada, set out to redefine how users engage with their weight loss journey by transforming their mobile platform into a comprehensive, intelligent wellness assistant. Recognizing the diverse linguistic landscape, the platform was designed to seamlessly support both English and French-speaking users, reflecting the company’s commitment to accessibility and inclusion. 


Zazz partnered with Ideal Protein to lead the end-to-end design, development, and ongoing enhancement of this mobile app, delivering a bilingual, highly personalized experience that integrates cutting-edge IoT technologies and wearable fitness devices to provide actionable insights and real-time health tracking.

The Engineering Impact

A smarter approach to health powered by design, data, and device connectivity.

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+150% increase in daily active users

Enabled by real-time IoT data syncing and an intuitive mobile interface

4.8★ average user rating

Following a complete UX overhaul and multilingual optimization

98% sync success rate with smart devices

Including Bluetooth weight scales and Fitbit wearables

The Challenge

  • 1. Dual-Language User Experience Without Compromise 
  • Delivering a consistent, fully localized mobile experience in both English and French required meticulous attention to UI/UX nuances, content translation workflows, and support for language toggling without performance trade-offs. 
  • 2. Seamless IoT Integration at Scale 
  • Integrating Bluetooth-enabled smart scales and popular fitness wearables like Fitbit necessitated robust, low-latency device communication protocols, data synchronization, and secure user authentication—while maintaining smooth app performance and battery efficiency. 
  • 3. Maintaining User Engagement Through Personalized Journeys 
  • The app needed to deliver tailored coaching, progress tracking, and motivational nudges grounded in real-time data to sustain long-term user engagement throughout the challenging weight loss process. 
  • 4. Ongoing Platform Evolution in a Rapidly Changing Market 
  • Since launch, continuous enhancements and feature additions had to be managed with minimal disruption, aligning with emerging wellness trends and user feedback to maintain market leadership. 

The Objective

  • Build a web-based platform to help users manage monthly income, expenses, and cash flow
  • Provide dynamic financial insights and budgeting recommendations in real time
  • Educate users on Canadian financial systems through curated resources
  • Support smart notifications and personalized goals (e.g., debt repayment, vacation savings)
  • Deliver a scalable and maintainable product from design to deployment and beyond

The Solution

Zazz delivered a comprehensive engagement spanning product design, technical architecture, development, and ongoing platform management: 

1. User-Centered Design with Accessibility Focus 

  • Through iterative prototyping and user testing, we crafted an interface optimized for clarity and simplicity, with multilingual support and accessibility features adhering to WCAG guidelines—ensuring inclusivity for users with diverse backgrounds and abilities. 

2. Robust Data Integration and Analytics Engine 

  • Leveraging secure APIs and cloud infrastructure, Budget Butterfly ingests real-time financial data inputs to dynamically visualize cash flow, categorize expenses, and identify trends that inform personalized budgeting strategies. 

3. Smart Recommendation Algorithms 

  • Built on a foundation of behavioral finance principles, our algorithms deliver actionable insights and nudges, helping users prioritize spending, optimize savings, and build resilience against financial shocks. 

4. Secure, Scalable Platform Architecture 

  • With end-to-end encryption, role-based access controls, and continuous security monitoring, Budget Butterfly ensures data integrity and compliance, supported by a cloud-native, scalable infrastructure to handle increasing user demand. 

The Impact

  • Broad User Adoption Across Demographics: The platform supports thousands of users monthly, with high engagement from both newcomers and established residents. 
  • Improved Financial Behaviors: Data indicates users report better spending habits, increased savings rates, and heightened confidence in financial planning. 
  • High Accessibility and Satisfaction Scores: Inclusive design and educational content have driven strong user satisfaction and accessibility compliance. 
  • Operational Efficiency: Ongoing maintenance and agile feature enhancements by Zazz ensure continuous platform improvement without operational disruption. 
  • Enhanced Trust and Brand Positioning: Budget Butterfly solidifies Credit Canada’s reputation as a forward-thinking, tech-enabled leader in financial counseling.

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