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Case Study | RoundUp

Digitizing Compliance for Canada’s Beef Supply Chain

A national platform that modernizes record keeping, verification and certification workflows for producers, auditors and program administrators.

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RoundUp is a national digital infrastructure initiative designed to strengthen the integrity, traceability and operational consistency of Canada’s beef production ecosystem. It brings together producers, auditors and program administrators under a unified platform that transforms how certification, compliance and on-farm record management are carried out across the country.

Built to align with the Verified Beef Production Plus (VBP+) framework, RoundUp replaces fragmented tools and manual processes with a structured, audit-ready environment. The platform elevates the industry’s ability to meet evolving regulatory expectations, safeguard data accuracy and improve nationwide program participation through a modern, secure and efficient digital experience.

The Engineering Impact

Proven Impact Across Canada’s Beef Compliance Ecosystem

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Strong industry adoption

Producers across multiple regions transitioned from manual workflows to the new digital platform.

Faster certification cycles

Audit and renewal timelines shortened significantly due to streamlined evidence submission and review processes.

Higher documentation accuracy

Compliance records improved in consistency, completeness and audit readiness across all VBP Plus categories.

The Challenge

  • 1. Fragmented Compliance Ecosystem
  • Producers relied on disconnected tools, spreadsheets and paper records, creating inconsistencies in critical certification data. The absence of a unified digital workflow increased errors and slowed audit cycles.
  • 2. Limited Visibility for Auditors and Administrators
  • Auditors lacked a consolidated system to review evidence, validate records and track certification progress. Program administrators faced delays in obtaining accurate, real-time compliance insights.
  • 3. Manual, Time-Intensive Certification Processes
  • Renewals and audits required extensive manual coordination, prolonging certification timelines. Producers struggled to meet guideline requirements efficiently, resulting in lower adoption and higher operational overhead.
  • 4. No Standardized Data Framework Across the Industry
  • Compliance categories were interpreted and tracked differently across farms, leading to data gaps and reduced credibility. The program needed a modernized model that ensured consistency and national-level data quality.
  • 4. Outdated Digital Experience Limiting Adoption
  • Existing digital tools did not meet the expectations of modern producers. The absence of intuitive UX, guided workflows and accessible mobile support made compliance management unnecessarily complex.

The Objective

  • Create a Modern Digital Recordkeeping Framework
  • Strengthen Compliance Oversight Across the National Program
  • Reduce Certification Friction for Producers and Auditors
  • Improve Data Quality and Operational Transparency
  • Encourage National Adoption Across Producer Communities

The Solution

Zazz architected a comprehensive, national-scale digital platform designed to modernize compliance management for Canadian beef producers while meeting the stringent operational, regulatory and data-integrity requirements of the Verified Beef Production Plus (VBP Plus) program. The solution was engineered with a strong emphasis on reliability, audit-readiness, security, and long-term scalability, ensuring that the platform serves as an enduring digital foundation for Canada’s beef certification ecosystem.

1. Unified Digital System for Producers, Auditors and Administrators 

  • We delivered a consolidated platform that eliminated fragmented tools and manual workflows. Producers gained a single interface for record management, while auditors and administrators accessed dedicated environments for evidence review, certification processing and oversight.

2. Architecture Built for Longevity

  • Leveraging React, Node with Express, PostgreSQL, and a secure AWS cloud environment, we designed a robust technical architecture that supports large-scale adoption, complex rule sets, multi-role authentication, and secure document handling. The foundation seamlessly accommodates future federal and provincial compliance modules without system disruption.

3. Compliance Simplified Through Intelligent Workflow Design 

  • Zazz translated the intricate VBP Plus guidelines into intuitive digital workflows that guide producers step-by-step through documentation, evidence submission and audit preparation. This reduced errors, improved data accuracy, and accelerated certification cycles across the board.

4. Auditor-Focused Tools for Faster, More Accurate Certification

  • We introduced a structured audit management suite enabling auditors to review submissions, annotate evidence, request clarifications, and complete evaluations through a single integrated system. This dramatically reduced administrative burden while strengthening traceability and transparency.

5. Modern UX for Wide-Scale Industry Adoption

  • The platform features a clean, modern, accessibility-focused interface designed for users with varying levels of technical familiarity. Clear dashboards, status indicators, and guided onboarding increased digital adoption among producers nationwide.

6. Scalable Foundation for Data Analytics and Future Programs

  • The system was intentionally built with modularity in mind, enabling future expansion into national traceability programs, environmental impact reporting, beef supply chain analytics, and integration with emerging regulatory requirements. This positions the client for long-term digital transformation across the entire sector.

The Impact

  • Accelerated Certification Timelines with streamlined audit workflows that reduced manual processing and eliminated redundant verification steps.
  • Higher Industry-wide Digital Adoption, driven by an intuitive platform that replaced fragmented, paper-based record systems.
  • Improved Data Fidelity and Compliance Accuracy through structured evidence capture, standardized workflows and role-based validation.
  • Substantial Reduction in Administrative Overhead for both producers and program administrators through centralized oversight and automated task management.
  • Enhanced Transparency Across the National Ecosystem, enabling program leaders to monitor compliance trends, audit progress and regional adoption in real time.

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