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Case Study | New Western
Turning Complex Real Estate Workflows into Seamless Mobile Experiences
Zazz partnered with New Western to reimagine their digital product-from fragmented web flows to a mobile-first experience backed by full-stack support.
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As a leading real estate investment marketplace, New Western recognized the imperative to evolve its platform to better serve agents, investors, and sellers operating in a fast-paced, mobile-first ecosystem. Although its web application featured robust functionalities, the experience suffered inconsistent UI patterns, unclear user journeys, and limited mobile optimization—hindering user engagement and conversion.
Zazz partnered with New Western as a full lifecycle digital transformation ally—delivering a comprehensive redesign and redevelopment that replicated and enhanced the desktop experience while prioritizing mobile usability. By aligning design, product strategy, engineering, and API integration, we crafted a unified, scalable platform that meets the dynamic needs of a multifaceted user base and accelerates time-to-market.
The Engineering Impact
From web-first to mobile-first—built for the real-time pace of real estate.
85% improvement in mobile task completion rate
Following the UX redesign and mobile-first implementation
3x
faster onboarding
flow
After restructuring complex entry points and user journeys
100%
design-to-code consistency across platforms
Achieved with close alignment between design, development, and QA teams
The Challenge
- 1. Fragmented and Inconsistent UX Across Platforms
- New Western’s existing platform delivered disparate user flows and inconsistent UI elements between web and mobile, creating friction for users switching devices and reducing overall platform stickiness.
- 2. Mobile Optimization Deficiencies
- The desktop-first design was not responsive nor optimized for the nuanced interactions required on mobile devices, resulting in diminished usability for field agents and investors who rely heavily on smartphones and tablets.
- 3. Complex User Segmentation and Role-Based Experiences
- Supporting diverse personas—agents, investors, and sellers—each with unique workflows and data needs, required careful mapping and tailored experiences to ensure clarity and efficiency.
- 4. Integration Challenges and Legacy Technical Debt
- Underlying backend systems and APIs were fragmented, impeding seamless data flow and real-time updates, thereby limiting the platform’s agility in adapting to market shifts and user expectations.
The Objective
- Reimagine user flows with a mobile-first mindset
- Align web and mobile platforms while respecting platform-specific conventions
- Provide end-to-end execution—from product design to backend integration
- Ensure seamless handoff between teams through aligned processes and tools
- Deliver a scalable, intuitive mobile solution without disrupting ongoing operations
The Solution
Zazz deployed a cross-functional team combining UX designers, product strategists, full-stack developers, and QA engineers to orchestrate a full platform overhaul:
1. Holistic UX/UI Redesign Anchored in User-Centered Design Principles
We undertook extensive user research, journey mapping, and persona analysis to unify workflows and create an intuitive, consistent experience that adapts fluidly across devices. The UI system was modular and scalable, ensuring future-proof extensibility.
2. Mobile-First Development Strategy
The platform was rebuilt using responsive frameworks and native mobile design heuristics, with specific attention to touch targets, gesture controls, and offline capabilities—enabling seamless use in field environments.
3. Role-Based Access and Tailored Dashboards
Custom interfaces were designed for each user role, delivering context-sensitive data, task prioritization, and actionable insights to streamline decision-making and transaction management.
4. API Integration and Backend Modernization
We collaborated closely with New Western’s backend teams to rationalize APIs, implement real-time data synchronization, and introduce caching mechanisms to optimize performance and reliability.
5. Agile Delivery and Continuous Improvement
Using iterative sprints and integrated QA cycles, the team ensured rapid deployment of high-quality features while maintaining adaptability to evolving business priorities.
The Impact
- Enhanced Cross-Device Consistency: Users experience a seamless transition between web and mobile platforms, reducing cognitive load and increasing satisfaction.
- Mobile Usability Boost: Field agents and investors report improved accessibility and efficiency, enabling faster decision cycles and on-the-go transactions.
- Increased User Retention and Conversion: Tailored role-based dashboards and streamlined workflows contributed to higher engagement metrics and deal closure rates.
- Accelerated Time-to-Market: Modular design systems and robust developer handoffs reduced iteration cycles by 35%, enabling quicker rollout of new features.
- Scalable Architecture: The platform’s restructured API layer and responsive front-end ensure adaptability to future growth and emerging real estate market demands.
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