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Case Study | ViewGem
Driving Local Retail Growth with a High-Performing Mobile App for ViewGem
Designed and engineered a scalable application that connects customers to real-time retail promotions and drives continuous user engagement.
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ViewGem equips retail businesses with a real-time promotional platform built on scalable infrastructure, advanced targeting, and actionable analytics ensuring consistent brand activation and performance across all markets. They approached us with a clear vision to elevate how local retailers connect with customers. They needed a mobile experience that felt simple, fast, and valuable to everyday users while giving businesses a powerful channel to showcase their promotions. We delivered a refined, intuitive app that makes discovering local offers effortless and encourages consistent user engagement through smart, location based prompts and a smooth redemption flow.
Our team built a scalable platform using modern technologies and seamless retailer integrations, enabling real-time analytics and a reliable end-to-end experience. The app quickly gained traction with more than 50k downloads and a strong lift in user retention and in-store traffic. With ongoing enhancements and regional expansion now underway, ViewGem continues to grow on a foundation built for long-term success.
50k+ app downloads
Achieved within the first two weeks of launch through a seamless onboarding flow, intuitive navigation, and targeted offer discovery
30% increase in user retention
Supported by location based notifications and personalized promotion recommendations that keep users returning
25% boost in partner store foot traffic
Enabled by timely, relevant promotions that encourage in-store visits and repeat customer engagement
The Challenge
- 1. Scalable Platform Growth
- Building a mobile app that could support multiple retailers, diverse promotions, and expansion into new regions without sacrificing performance.
- 2. Engaging User Experience
- Designing an intuitive interface that motivates users to consistently browse, interact with, and redeem local offers.
- 3. Seamless Retailer Integration
- Ensuring local businesses could easily manage and promote their offers through reliable backend systems and smooth API connectivity.
- 4. Stronger Retention and Foot Traffic
- Capturing user attention in a competitive market and converting engagement into meaningful store visits and repeat usage.
The Objective
- Increase app adoption by delivering a seamless, user friendly mobile experience
- Improve customer engagement with targeted promotions and intuitive offer discovery
- Drive more foot traffic to partner stores through timely, location based incentives
- Deliver full mobile app development covering UI/UX design, end-to-end development, and ongoing post-launch maintenance
The Solution
Zazz delivered a high performing mobile platform that helps ViewGem connect customers with nearby retail promotions in a seamless, engaging way. The app gives users an easy path to discover and redeem offers while providing retailers with powerful tools to manage promotions and track real time results. Built for simplicity, scale, and long term growth, the solution positions ViewGem for continued expansion.
1. Smart Location Driven Promotions
- Users receive highly relevant, nearby offers at the perfect moment, increasing engagement and boosting in-store visits.
2. Smooth Browsing and Easy Redemption
- A clean, user-first interface makes exploring deals and redeeming them extremely simple, driving consistent adoption.
3. Seamless Retailer Integrations
- We built reliable API connections and payment gateway support, making it effortless for retailers to publish, update, and manage promotions.
4. Real Time Tracking and Insights
- Both users and retailers benefit from transparent, instant data on offer usage, redemption performance, and customer behavior.
The Impact
- 50k+ Users Activated Early: Rapid app adoption fueled strong initial traction and validated the platform’s market demand.
- Retention Powered by Relevant Offers: Personalized, location based promotions lifted user retention by 30 percent and encouraged repeat engagement.
- Retail Traffic Surge for Partners: Partner stores saw a 25 percent increase in foot traffic as customers redeemed nearby deals more frequently.
- Stronger Visibility for Local Businesses: Targeted promotions improved retailer exposure and helped strengthen customer loyalty within local communities.
- A Platform Built to Expand: Continuous support and enhancements from Zazz enabled ViewGem to scale into new regions and onboard additional retail partners.
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