According to a recent report, the market for augmented reality (AR) is slated to skyrocket from its 2017 value of roughly $3.5 billion to over $198 billion by 2025. The report dives deeper to highlight a few industries that are expected to be major drivers of this growth, signaling that AR is becoming an increasingly important part of the technological landscape.
Augmented Reality Technology | Overview & Working
Augmented Reality (AR) technology is the fusion of digital elements, specifically computer-generated graphics, human sensory feedback & sounds, videos & other sensory projects into the real world. It works by superimposing digital information onto the physical world in real-time, relying mainly on sensor data obtained from input hardware components. AR technology is widely used to create compelling, engaging & impactful customer experiences in various fields such as gaming, medical practice, aviation training, and entertainment. In essence, the AR technology is revolutionizing the way we interact with the world, as it blurs the line between the virtual & real worlds.
When you use an AR-enabled device or an application, the hardware captures an image and shares it with the computer vision program. AR App Development company says the program then processes the image to get details on the object’s actual size. And what other objects are on the same surface, and how far away are they from the object in focus.
AR-based applications display virtual information overlaying real objects, providing a great customer experience using the insights gained. Now, as you know about AR’s definition and how it works, let’s take a look at how this technology, Augmented Reality, will impact four industries by 2021. It will help you plan how to generate compelling augmented reality business ideas and, ultimately, earn higher profits.
4 Industries That Augmented Reality Will Influence in 2021
Augmented Reality technology effectively helps businesses tackle the core challenges and realize how AR will impact various industries in 2021. Some of them are as follows.
1. eCommerce Industry
A recent study concluded that consumers are more likely to buy from brands that use immersive technology to market themselves. AR can enable customers to explore virtual showrooms, feel and touch, and give them a compelling reason to visit your online store. – Fully transformed shopping experience. AR in eCommerce has the potential to create a safer and more satisfying shopping experience.
Customers love this experience; AR is creating exciting and fun customer interactions to online shopping while adding better preview options to understand what you are buying. When customers know what they’re getting before they buy, it reduces returns and creates more value for eCommerce owners.
2. Education Industry
Among the industries that are expected to undergo transformational changes as a result of Augmented Reality is the Education Industry. This technology helps students and teachers in overcoming various existing problems, such as –
- Difficulty understanding concepts
Frequently, students and teachers fail to describe the more significant concept. They keep their optical power limited to the angles highlighted in books and references. The app development agency says this is why they often struggle to gain in-depth knowledge of real-life concepts and implications.
In AR technology, they can see 3D models of objects & see the entire concept.
They can catch a glimpse of the concept through a 360-degree view, which raises curiosity, raises new questions, and, after that, leads to higher adoption of the same.
- Short memory retention
Students with limited memory have difficulty understanding concepts that are presented in textual form. In this context, AR makes information available in a visual form so that it can touch virtually everything. This facilitates the processing of recall information, which further results in high-end performance.
- No Practical Knowledge
AR technology offers the benefit of practical implication for students and professionals. It allows them to apply their theoretical knowledge in real-life situations for better learning & readiness for their career.
As per a report, the pandemic creates a sense of urgency that is accelerating digital transformation in more industrialized industries. Forced to accommodate virtual experiences and remote work, they have seen first-hand how AR and human holograms open new doors to supply chain transparency, global sales, and industry-focused education. Many of these industries work with complex technologies that can now be easily viewed and accessed in 3D from mobile devices.
4. Food Services Industry
Virtual & augmented reality are disrupting the food services industry in 2021 with their promising technological advancements. Although expensive to develop, many F&B businesses are recognizing the immense potential of AR & VR, & willingly investing in it. These technologies are enhancing three key areas of the food industry- human resources, customer experience & food products. With the benefits of virtual and augmented reality becoming more evident each day, the food industry is gearing up to reap massive rewards in the future.
So far, this has seen the highest concentration of AR development. Also, it will likely continue to push the envelope on what use cases AR has in the industry. Gappelberg said AR could also show the people and processes behind how food gets from agriculture or the ocean onto our plates.
To guarantee the success of your augmented reality app for business, consider partnering with a reputable AR app development company like Zazz. With a wealth of experience under their belt, their team of experts can guide you on which AR app features to prioritize and provide an accurate estimate of the app’s development cost. Partnering with such a reliable team will surely propel your business growth to new heights.
AR-based mobile apps can help you stand out from the crowd when introduced into your business processes and drive higher revenue.
Let’s talk about how we can enter the digitally enhanced business world today. Take your business processes to a whole new level with AR now.