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An App to Capture the Magic of Riyadh Season

CLIENT

Riyadh Season

PROJECT

Entertainment

PLATFORM

Web & Mobile

2.5 million

Number of Downloads

$25 million

Revenue Generated

4.4 stars

Google Play Store Rating

2M+ million

Active Users

The Season is a city-wide celebration of the Riyadh city in itself. This grand celebratory festival of the Saudi Seasons demanded a grand application that could capture the essence and magic of this season that features the showpiece of modern Saudi Arabia.

Our client needed dynamic native applications for iOS and Android along with a web platform that could help them boost tourism in Saudi Arabia, generate revenue through new streams and provide a convenient platform for tourists to guide them in exploring the extraordinary activities of a citywide extravaganza - the Riyadh season events.

We also assisted our client in building a dedicated website, a Content Management System (CMS) and a customer care panel to streamline the backend process.

problem

A Bumpy Ride with a Solution Worth Working Hard for

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    Targeting users from inside and outside Saudi Arabia and making the app equally comfortable for locals and tourists.

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    Adding interactive 3D content, increasing dwell time, and combining the power of AR technology with physical experience.

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    Providing an omnichannel customer experience over various channels, like iOS mobile app, Android mobile app, web app, and website.

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    Creating a visually appealing and lively UI to match the charisma and spirit of the Riyadh season.

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    Providing an all-inclusive solution to users who want to know about, visit, and buy tickets for various events.

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    Creating an easy-to-navigate structure for the visitors to make the app and the website understandable, intuitive and seamless.

solution

Defining
Problems and
Finding Solutions

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    Language options - English and Arabic - to target users from inside and outside Saudi Arabia, making it easier for all visitors to use the app conveniently.

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    Each event has a comprehensive layout with description, review, rating, ticket booking, payment, and images.

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    Connected all customer touch-points across multiple channels by seamlessly synching the app, website, and social media platforms.

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    Interactive UI to browse the events and filter them based on the events that interest you.

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    AR-integrated display to guide the users inside the Riyadh Season universe where they can get directions to the venue and experience.

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    Broke out the navigation into clear categories and created a layout that offers a rewarding experience for all the visitors worldwide.

AUGMENTED

REALITY

cube cube

AR
EXPERIENCE
ROUTE

Riyadh Season AR app is as dynamic as the festival. It is filled with features that give wings to your imagination while offering you everything related to every event in one place.

plant
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WIREFRAME &
PROTOTYPE
DESIGN

frame frame

A SUPER SMOOTH
USER FLOW THAT
CAPTIVATES

A great product design is the result of excellent user research. That’s why we studied the app’s users thoroughly and created an information architecture that not only entices the users but also makes them a part of Riyadh’s land of dreams.

We used the tree structure or a trickle-down-effect and placed broader categories on the top, followed by sub-categories that users can navigate through. The user flow is seamless, and the architecture is focused on the user’s goals and cognitive effort usage.

COLOR PALETTE

We created a warm, visually appealing, and engaging color palette that resonates with the brand’s tone of voice and compliments its visual design language remarkably. We made a deliberate choice to incorporate colours that stimulate customer engagement and bring attention to Riyadh's brand.

Primary colours

  • Fuscia

    #D42654

  • Arctic

    #00B7EB

Secondary colours

  • Tory Blue

    #265FA6

  • Citrine

    #FACC0A

  • Dusty Orange

    #F77041

  • Clover Green

    #4BA958

circle

Typeface

Muli is an adaptable, flexible and functional typeface. It is a minimalist Sans Serif typeface designed primarily as a display font but can be used for body text.

The geometric shape and roundness of the typeface make it seem friendly and approachable while also representing the brand’s personality.

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Jj Kk Ll Dd Mm Nn Oo Pp Qq

Rr Ss Tt Uu Mm Vv Xx Yy Zz

Aa

MULI

0 1 2 3 4 5 6 7 8

9 10 ! @ # $ % * ()

_ + ! = ? <> % /

  • Regular
  • Medium
  • Semibold
  • Bold
  • Extrabold

TypeScale

H1 / Extra Bold

40 px / 23 Line Spacing

H4 / Medium

20 px / 0 Line Spacing

H2 / Bold

28 px / 0 Line Spacing

H5 / Medium

16 px / 0 Line Spacing

H3 / Semibold

22 px / 0 Line Spacing

Design
Elements

We designed a detailed Ul style guide with components
that would help in scaling the visual design & improving
consistency throughout the website.

Iconography

adventure

ADVENTURE

culture

HERITAGE & CULTURE

sports

SPORTS

shopping

SHOPPING

art

ARTS

kids

KIDS

music

MUSIC

nature

NATURE

show

THEATRICAL SHOW

carnival

CARNIVALS

gaming

GAMING

food

FOOD

COLOR PALETTE

We created a warm, visually appealing, and engaging color palette that resonates with the brand’s tone of voice and compliments its visual design language remarkably. We made a deliberate choice to incorporate colours that stimulate customer engagement and bring attention to Riyadh's brand.

Primary colours

  • Fuscia

    #D42654

  • Arctic

    #00B7EB

Secondary colours

  • Tory Blue

    #265FA6

  • Citrine

    #FACC0A

  • Dusty Orange

    #F77041

  • Clover Green

    #4BA958

circle

Typeface

Muli is an adaptable, flexible and functional typeface. It is a minimalist Sans Serif typeface designed primarily as a display font but can be used for body text.

The geometric shape and roundness of the typeface make it seem friendly and approachable while also representing the brand’s personality.

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Jj Kk Ll Dd Mm Nn Oo Pp Qq

Rr Ss Tt Uu Mm Vv Xx Yy Zz

Aa

MULI

0 1 2 3 4 5 6 7 8

9 10 ! @ # $ % * ()

_ + ! = ? <> % /

  • Regular
  • Medium
  • Semibold
  • Bold
  • Extrabold

TypeScale

H1 / Extra Bold

40 px / 23 Line Spacing

H4 / Medium

20 px / 0 Line Spacing

H2 / Bold

28 px / 0 Line Spacing

H5 / Medium

16 px / 0 Line Spacing

H3 / Semibold

22 px / 0 Line Spacing

Design
Elements

We designed a detailed Ul style guide with components that would help in scaling the visual design & improving consistency throughout the website.

Iconography

adventure

ADVENTURE

culture

HERITAGE & CULTURE

sports

SPORTS

shopping

SHOPPING

art

ARTS

kids

KIDS

music

MUSIC

nature

NATURE

show

THEATRICAL SHOW

carnival

CARNIVALS

gaming

GAMING

food

FOOD

dots

AN
ENRICHED
HOME SCREEN

The app’s home screen allows users to get to the meat of your app. That’s right, the Feature Events, the Upcoming Events, and the Zone Entry Tickets. It allows navigation into various events, tailored recommendations for events of interest, and search is readily available from the action bar.

screen
dots

MOBILE USER
INTERFACE

The app’s home screen allows users to get to the meat of your app. That’s right, the Feature Events, the Upcoming Events, and the Zone Entry Tickets. It allows navigation into various events, tailored recommendations for events of interest, and search is readily available from the action bar.

dots

AR
EXPERIENCE
ROUTE

We used our augmented reality tech expertise to accentuate this app with an AR experience route that navigates the users when walking to their destination inside the event venue or zone by superimposing direction and details on the display screen instead of just presenting you with the map.

AR SCREEN
dots

NOTIFICATION
ENGINE

Users can get notifications regarding their favourite events from this section. Any changes in the event venue, dates, or timings are also notified via this feature.

dots

SECRET
INGREDIENTS

Programming Language

nodejs
kotlin
icon
icon

Library

ar-logo
express
jetpack
icon

IDE

vstudio
androidstudio
nodejs

Designs

sketch
linkedin
icon
dots

THE RESULT
APP THAT NEEDS NO INTRODUCTION

The Riyadh Season Imagine More app has become widely successful with a 4.4-star rating on the Apple App Store and 1.5 million downloads that attracted more than 3 million visitors during the first month. The app’s and website’s performance matched the appeal and grandeur of the Riyadh Season as it blew past all records and took the season’s popularity to the next level. The app is reaching new milestones each day and is expected to see more success looking at the accolades poured in.

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Price Range

$20K$900K

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