clientClient

Canada Beef Inc.

projectProject

RoundUp

platformPlatform

Mobile Application

Overview

Overview

Beef is a versatile ingredient that can be used to prepare a wide range of recipes like barbecue and stews. However, not everyone is confident in cooking with it. Our focus was to build a reference tool for food enthusiasts to make the most of tips and tricks from industry professionals.

From getting the right cut to tried and tested instructions and recipes, Roundup helps meat lovers expand their culinary landscape and cook with more confidence.

play button

Discover

Explore here for facts and information about Canadian beef along with different ways to stay connected with Canada Beef.

Process & Scope

Process & Scope

Research

Research

User

User Persona

flow

User Flow

wireframe

Wireframe

ui-ux-design

UI/UX Design

Development

Development

testing

Testing

Deployment

Deployment

Project Goals

Project Goals

While building for iOS and Android, the client wanted an entire re-design of the existing app, while offering a more detailed reference tool with tips and tricks from industry professionals for those with limited experience in the kitchen.

project-goal

Defining
Challenges

  • To design an app for meat lovers, especially those with limited experience in the kitchen.

  • Improving the old application UI with more streamlined content and pictorial representations.

  • Developing an app in 3 languages for the multi-lingual and diverse population of Canada.

Our Tech Stack
The Solutions

The Solutions

We updated the layout to show all the different types of meat cuts with pictorial references and descriptions.

Multi-lingual

Designed for a culturally diverse Canada, users can view content in English, French, and Spanish.

API Integration

We incorporated social media APIs, video tutorials, bulletins, and chat options for users to share recipes, tips, and tricks.

Optimized Search

We filtered recipes based on different cooking methods with comprehensive step-by-step instructions for beginners and experts alike.

Let’s Make Lunch: Rainbow Beef Stir-Fry

Skip the takeout with this easy beef stir-fry with a simple stir-fry sauce that is satisfying, you’ll use it on everything.

Pomegranate and Citrus Beef
Salad

Skip the takeout with this easy beef stir-fry with a simple stir-fry sauce that is satisfying, you’ll use it on everything.

Info-tainment

Videos make learning easy. The app features video recipes and tutorials on how to buy, store and cut beef.

Our Tech Stack

Our Tech Stack

Programming Languages

pointer

IDE

pointer

Swift, Java, Kotlin,
Node.js, Angular,
React, .net

AWS, MongoDB

Xcode, Visual Studio,
Atom, Vim

pointer

Database and Cloud

Colour Palette

Colour Palette

#E00022

#B9AE8D

#1A1A1A

#1A1A1A

Typography

Typography

Helvetica Now Display

Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz

Aa
Result

Result

The RoundUp app is an all-in-one tool for users who want to learn everything about Canadian beef. This app has become a favourite among beef lovers and newbie cooks who want to explore new beef recipes and enjoy delicious meals. With more than 100k downloads on Google Play Store, the RoundUp app is reaching new milestones every day.

Have an idea?

We want to hear it.

More Case Studies

Zazz can turn your vision into a reality. Let’s
collaborate to create something ground breaking!

Creating Memorable digital experiences since 2009.

toronto

Toronto

350 Bay St, 7th floor, Toronto, ON M5H 2S6, Canada

San francisco

San Francisco

795 Folsom Street, 1st Floor, San Francisco, CA 94103, United States

Boston

Boston

700 Boylston Street, 15th Floor, Boston, MA 02199, United States

New York

New york

405 Lexington Avenue, 26th Floor, Manhattan, NY 10174

seattle

Seattle

500 Mercer St, Seattle, WA 98109, USA

Dallas

Dallas

Suite 3100, 325 North St. Paul Street, Dallas, TX 75201, United States

Chicago

Chicago

55 East Monroe Street Downtown, Suite 3800, Chicago, IL 60603, USA

Write us a message.
We’ll be in touch within
24 hours -
that’s a
promise!

✓ Valid

The Sum of   +   =

*Your idea is 100% protected by our non disclosure agreement.

Schedule   Consultation