Smartphones and apps are indispensable in our society. We do shopping, banking and maintain social contacts with apps. Where previously use was often made of the PC of employee (s), we are also increasingly seeing the mobile app entering the business world. Logical as well, because almost all employees have a smartphone and many tasks are simply much more convenient to carry out using a smartphone than from behind a PC. Zazz is top app development companies based in Seoul, South Korea.
But what makes a smartphone so better than a PC when it comes to corporate apps?
A smartphone has all kinds of sensors that can be used excellently in a business-critical process. For example, a smartphone knows where you are through GPS and you can use the camera function. Which can be very useful if you want to scan products, for example. The camera function can also be used to register by taking a photo and making clear notes directly on the photo. Because the smartphone is connected to a back-end system via the internet, all information is synchronized and employees do not have to process the information on a PC afterwards.
Mobile app development approach
Recent research shows that almost all companies are boosting investments in mobile apps. Within your organization there are probably processes that lend themselves to automation using smartphones and apps. But how do you approach it now? Which platforms must be supported? (For example, Apple iOS and Google Android). Do we also support tablets and, if so, which ones? Do we have to have everything developed as custom work? At Zazz we get questions like this every day and have come up with a solution!
Mobile App Toolkit
Zazz uses a mobile app toolkit from which we can draw. See our toolkit as a Lego box with many blocks that we use again and again for mobile apps for our customers. With our toolkit, we focus in particular on companies and processes that occur repeatedly. For example, technical components, such as the local storage of (mobile) data, but also functional processes such as account/user management, chat interfaces, photo editing (annotations), etc. Our toolkit has a modular structure so that we can always handle functionality.
We do not only use an extensive toolkit, but we have a technology with which our apps can be developed cross-platform. That means that we can develop an application directly for all platforms and devices. Our apps support iOS, Android and possibly Windows Phone out-of-the-box. That is not all, our apps work on smartphones, tablets and even in the browser on the desktop PC. This is in contrast to Native app development where the app must be redeveloped for every platform and device. This provides our customers with shorter time-to-market and considerable cost savings.
Mobile apps and your business
Mobile technology has changed the way we do business today. For example, mobile applications have become the most important medium with which consumers make online purchases. Apps ensure a stronger bond with the customer. Below we will discuss all the benefits in more detail.
Whether it is about multinationals, SMEs, retailers, organizations or advertising and marketing agencies: they all use smartphones to reach their customers and achieve their business goals.
It all started with the rise of the mobile internet. In response, many companies began adopting a mobile-first strategy. But the trend is now more and more towards the use of apps.
Mobile applications have been sporadic since 2000, but the real revolution took place with the launch of the iPhone in 2007. Since then, apps have become the most important way people consume online.
According to studies by analysis companies, 80% of the time is spent online in apps and 20% in the browser. New companies are taking a technological leap forward and fully embracing mobile apps. They almost completely skip the browser.
They use apps instead. In this way, they obtain a deeper engagement with their customers. That is not a convenient solution, but a conscious choice. Indeed, there are many benefits associated with having a mobile app.
Also, working on a mobile strategy? Are you curious about the possibilities? Ask Zazz, we are happy to help you and your organization on their way!