Augmented Reality and its Impact on The Global Market.

by Zazz August 17, 2020 Time to Read Blog: 3 minutes

AR market expected to see a significant rise owing to developments in hardware technology and sophisticated mobile applications. Anticipating growth in wearable devices, AR, and the Internet of Things (IoT) would increase demand. The interaction of these technologies is considered to provide a user experience that is more dynamic and holistic.

Rising smartphone and tablet penetration anticipated pushing the software industry, increasing from 2016 to 2024 at a CAGR of over 55 percent. Market growth for AR devices expected to lead to market growth in retail, gaming, and entertainment.

What is the AR software?

The AR software works with devices like tablets, phones, headsets, and more. These integration devices include sensors, digital projectors, & the necessary software that allows the projection of such computer-generated objects into the real world. When a framework is superimposed in the real world, users can interact with that model and modify it.

These solutions have other uses besides putting a 3D model into the real world through game developers. AR is widely used for purposes of entertainment — specifically gaming. You can even use technology to display contextual information. Users can point the camera display of the hardware to an object to show valuable data. 

Benefits of AR Software

AR offers some advantages to the companies as it is still a growing technology. Here are some advantages of AR software.

  • It allows customers to use and interact with the product before buying.
  • It helps in enhancing learning. User can point their device at real-life objects to learn the necessary information.
  • It helps in training the employees more thoroughly by visualizing them.
  • Workers on the production line will quickly spot possible risks, along with access to the appropriate resources.
  • Adding augmented reality to commercials will attract your demographic target’s vision.

Types of AR software-

  • AR visualization software
  • AR content management system
  • Augmented Reality SDK
  • AR WYSIWYG editor software
  • Augmented Reality game engine software
  • AR training simulator software
  • Industrial AR platform

Content Management – AR solutions offer users the ability to store and manage their content. It can vary from raw 3D content, which will act as the foundation for an AR experience to already built content.

Editing- AR solutions should enable users to edit the 3D model that they upload to the platform. Users may scale the image, change the color, and provide any additional information that may be needed.

Integration of hardware – The app must be compatible with devices that support AR applications. This includes glasses, smartphones, Ios and Apple, and tablets.

Drag-and-dropTechnologies allows users to upload and insert 3D objects into before designed scenes. it turns it into AR experiences eventually.

Augmented Reality Market Growth

AR developers provide a wide variety of technology solutions to the retail business, enhancing the interactions between retailers and customers. New developments in the retail segment, such as pop-up stores, are expected to drive growth.

The growth of the smartphone industry is pushing the mobile app developers & AR market in China. Local vendors, including Renren, Tencent, and Baidu, have accumulated in the software and expected to launch several mass-consumer applications intended to evaluate a high degree of customer penetration.

Competitive market share insight into augmented reality

HTC Corporation, Marxent, Magic Leap, Apple, Facebook, Google, Microsoft, PTC, Samsung Electronics, and Upskill are key players operating on the AR Market.

The firms provide various hardware devices such as smart glasses, HMDs, HUDs, and other software solutions. iOS and android developers are actively engaging in the implementation of new technologies to improve productivity. 

For instance, Google LLC, in August 2019, Live View, an AR navigation tool, launched. The technology enables Google Maps’ walking directions feature by taking actual images from the camera of smartphones and overlaying navigation arrows over the top, allowing users to navigate easier.

Companies such as Vuzix, Meta, among others, have partnered with fortune 500 companies and other major technology giants, such as Caterpillar, Porsche, SAP, among others, to increase sales their AR smart glasses.  

Industry insight of augmented reality

Companies are working in the sector to supply consumers with innovative technology to maintain a strong customer base. They adopt strategies for expanding their business activities, such as collaborations & partnerships with global tech providers and innovative products for better AR & VR development growth rate.


Competitive advantage is gaining over the augmented reality market. Many companies are expanding their market presence by acquiring new contracts and tapping new markets in AR market rate growth. We are Zazz, the leading mobile app development company focusing on taking the user experience to a whole new level through our reality technologies and specialized services.


Zazz has since been committed to facilitating services that go beyond excellence. We create apps to meet the needs of an evolving digital landscape. We are a leading mobile app development company . We design & develop web & mobile apps that drive today's businesses. Backed by research and development, Zazz uses technology, software, mobile, and customer service to create new revenue-generating opportunities. So contact Zazz to see your dream idea as the next big thing. We Offer Top Services iOS App Development , Android Application Development Services, React development , Flutter development , IoT Development , AR / VR development , Digital Marketing Services - SEO , SMO , PPC , Ecommerce App Development, cloud app development, front end development, education app development services, Mean Stack Web Development, Content Marketing, etc.

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