Product Strategy

We are a team of business strategists performing our duties as analysts, designers, engineers and project managers. There is no singular process that fits every challenge. People are different, companies are different and business challenges evolve at a rapid pace. Keeping these factors in mind, we have trained ourselves to be adaptive, innovative and agile to re-imagine possibilities and develop revolutionary products.


Project Scope Definition


Team Meeting

We meet with our clients product development team to initiate the beginning of the project, and ascertain the preferences of the product team, understand dependencies and limitations if any.

Communication Protocol

We set communication protocols for file sharing and communication. Our team is well versed with most major communication platforms, and we’re happy to adapt to our clients’ communication for maximum efficiency.

Research & Analysis

We distill our learnings from our initial meeting and dig deeper to thoroughly understand the business needs. At Zazz, we aim to keep our clients ahead of the competition, hence, we leave no stone unturned to find opportunities for radical innovation.

Project Proposal

We estimate a project by aligning these six variables- scope, techniques, schedule, resources, costs, and risks. We send our clients a detailed business proposal with a features list, a milestone plan and a price estimate for approvals and decision making purposes.


Project Roadmap


Project Brief

During this phase, we create a Software Requirements Specification document that specifies functional and nonfunctional requirements, and also a set of use cases that describe user interactions that must be performed. We also assign a dedicated project manager along with an account manager who will act as your main points of contact.

Competitive Analysis

We thoroughly analyse our clients’ competitors to understand their success factors, that we seek to incorporate, and their reasons for failure that we must avoid in order to deliver a world class product.

Persona Development

Personas are documents that describe typical target users of the application. Based upon initial research, this document seeks to create clear descriptions and user habits of the targeted users to define the roadmap for further UX research and conceptualization.

Card Sorting

In this exercise we evaluate information architecture of the application. This process may involve physical cards or online tools used for card sorting to help design the overall structure, navigation labels and development of the UI elements.

Client Feedback & Approval

We follow a collaborative approach towards software development and always keep our clients in the loop about our progress. We know that the key metric for our collective success is executing our clients’ vision flawlessly.

Release of Deliverables

The project management team will deliver the promised deliverables on a shared drive to ensure security and confidentiality.


Product Definition


Requirements & Analysis

Based on the output from the discovery phase, we work to articulate, prioritise and agree upon the requirements for the app design and create the user flows of the application.

User Flow/Storyboards

Our team of analysts create a set of representative user flows and/or storyboards depicting how users will navigate through the application based on the agreed upon app requirements and approved personas.

Client Feedback & Approval

We follow a collaborative approach towards software development and always keep our clients in the loop about our progress. We know that the key metric for our collective success is executing our clients’ vision flawlessly.

Release of Deliverables

The project management team will deliver the promised deliverables on a shared drive to ensure security and confidentiality.


Product Design


Modelling & Ideation

At Zazz, we follow an iterative design process to create progressively more detailed designs and high-fidelity mockups. Our team of designers will generate sketches of possible ideas for workflows, layouts, and interaction. Upon completion of these activities, the project team will evaluate the pros and cons of each design approach, and refine the best design solutions using the best practices of user centered design.

Wireframes

We create wireframes for our applications using tools like Sketch, Photoshop, and Invision along with a few concepts of the high fidelity mockups to create a skeleton of the app that serves as a foundation for the high fidelity mockup design.

High Fidelity Mockups

We design high-fidelity mockups of the app by absorbing the feedback gathered from the discovery, definition and the wireframe stage. At this stage, we incorporate the branding guidelines, add fonts, colors and animation to bring the idea to life.

UX Testing

UX testing is conducted with users from our clients’ targeted user base. We then refine the designs with learnings and feedback from the UX Testing stage, and release the prototype of the application on tools such as Invision and Adobe Xd.

Client Feedback & Approval

We follow a collaborative approach towards software development and always keep our clients in the loop about our progress. We know that the key metric for our collective success is executing our clients’ vision flawlessly.

Release of Deliverables

The project management team will deliver the promised deliverables on a shared drive to ensure security and confidentiality.


Key Components Of Product Strategy

• Document Existing User Workflow and Information Architecture

• Project Brief, Competitive Analysis, Persona Development and Card Sorting.

• Requirements Analysis and User Flow Development

• Conceptual Modelling and Ideation

• User Interface Design iOS and Android Applications

• Testing & Quality Assurance

• Release of the High Fidelity Designs on Prototyping tools

• Maintenance and Support